Today I want to talk about labeling. Specifically, MISDIRECTION in labeling. Hopefully by now you have heard that mineral sunscreen is the best kind to put on your skin. An internet search for those terms brings up many sites and one that intrigued me this morning was one that offered a SPRAY sunscreen. We can all agree that although we don't use spray sunscreens because of the very real possibility of inhaling the poisonous ingredients, we like the IDEA of a spray sunscreen because it is so easy to apply.
So here we have a MINERAL spray sunscreen, must be the best of both worlds, right? This one claims 70% organic ingredients, anti-aging antioxidants, and other tantalizing facts. And then your turn the bottle around and read the fine print - active ingredients: Avobenzone, Octinoxate, Octisalate, and Octocrylene. Huh. So much for that!
This particular site also offers a mineral face sunscreen. Well that has to be better, right? And in fact the active ingredients are Zinc and Titanium Dioxide. Well, that's good! You might be tempted at this point to happily check out with this perfect product in your cart. But wait a second - what's with the very LONG inactive ingredients list, with Cyclopentasiloxane as the THIRD ingredient? What the heck is THAT? Well, according to the Environmental Working Group Cyclopentasiloxane has possible side effects of Organ System Toxicity, Ecotoxicology, Endocrine disruption, and Neurotoxicity. Apparently this product is not so perfect after all.
Now that, my friends, is what I call misdirection in labeling.
Of course at Bare Belly Organics you know we don't use any ingredient that you can't pronounce, let alone would be listed on anyone's danger list. Pure ingredients. Pure quality. Pure protection. And it's all on the label.
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